Kokaine

Client:

Kokaine

Services:

Photography

Social Media

Year

2024

No items found.

The Opportunity

Building a streetwear brand through culture, content, and long-term collaboration

Kokaine is more than a clothing brand—it is a culture-driven movement. The challenge was to create content that evolves alongside the brand, maintaining authenticity while supporting its growth from local campaigns to a broader presence across Melbourne and beyond. This required a flexible and adaptive approach to storytelling across different formats and platforms.

Strategy

AX Creative approached the partnership with a focus on consistency, adaptability, and cultural relevance.

By deeply understanding the brand’s identity and audience, we were able to create content that reflects its values while keeping each campaign fresh and engaging.

Approach included

Ongoing content creation across multiple campaigns
Social media strategy and audience engagement
Photography and videography aligned with streetwear culture
Creative direction that evolves with the brand

Execution

Over the course of two years, AX Creative produced a wide range of content—from campaign shoots and product imagery to social media visuals and video content.

Shoots took place across diverse environments, including Melbourne’s urban streets, pop-up events, and studio settings. This allowed the brand to maintain a dynamic and versatile visual identity.

Social media content was designed to engage the community, combining campaign visuals, behind-the-scenes moments, and promotional assets that align with Kokaine’s transparent storytelling approach.